Public Polling & Surveys / The Use in the Media and Impacts on Individual Decision-making

Abstract: News media organizations and politicians use public opinion surveys to shape public perceptions and address their specific arguments. One of the misnomers of American cultures is that the use of these surveys represents an accurate and accountable view of the opinions of the public as a whole, rather than just representing the cumulative views of the individuals that the survey studies. Both Floyd Fowler and Herbert Asher address the issue of bias in surveys and public polling and this 8 page paper considers the arguments they present. Bibliography lists 2 sources.

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Catagory: General

Subcatagory: Communications, Media, Theory, Etc

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