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Abstract: 12 pages in length. Reaching the heights of merchandising and crossover development that other entertainment franchises only aspire to in their dreams, George Lucas's "Star Wars" enterprise has long tipped the moneymaking scale when it comes to spinning off his science fiction saga into a multitude of other factions. Bibliography lists 14 sources.
Catagory: Film & Television
Subcatagory: Music, Film, Television, Theater & Photography
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