Ferraro/Cultural Dimension of International Business

Abstract: A 4 page book review of Gary Ferraro's text The Culture Dimension of International Business (2003). Ferraro first lays out the need to understand other cultures on a practical level, defining culture and showing how the interplay of anthropological theory and business is crucial to success in the global marketplace. He then takes a fourfold approach in discussing the complex and varied ways in which culture intersects with the topic of international business, demonstrating the extreme usefulness have being culturally competent in today's business world. No other sources cited.

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Catagory:

Subcatagory: Anthropology

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