Marketing 'Brush on the Run'

Abstract: A 10 page marketing plan for a one-use, disposable toothbrush that comes complete with toothpaste that does not require rinsing. It can be used in any setting where traditional methods are inconvenient or even impossible, such as in the car on the way to work. It is an item that should find great success with travelers and even children, both of whom can provide additional promotional outlets. Brush on the Run is to be test-marketed in Denver; the paper lists population and income characteristics for the Denver area as well as market data for existing brands. Bibliography lists 10 sources.

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Catagory:

Subcatagory: Marketing & Consumer Behavior

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