European And American Cars In Japan

Abstract: An 8 page paper. The question posed was how American and European car manufacturers penetrated the Japanese car market. This essay provides the data to demonstrate American and European auto manufacturers have not penetrated the Japanese car market. In fact, all foreign cars put together account for less than 8 percent of all sales. Selected data regarding numbers of cars by country and by company are provided. These data are discussed. The writer also offers some possible reasons from the literature for the dismal performance of American and European cars in the Japanese car market. 2 Tables included. Data included. Bibliography lists 9 sources.

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Catagory:

Subcatagory: Miscellaneous Economic Issues

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