Identity as an Aspect of Material Culture and Influences of the Dominant Culture and Subcultures with Contemporary North America

Abstract: This is a 10 page paper discussing the issues of identity and material culture. In the determination of the idea of identity within the American culture it is important to realize that there are many different factors which must be included. This paper addresses the issue of how the dominant culture and subcultures within the American society are defined through fashions, trends, norms, and beliefs and how these subcultures can be influenced by advertising, fashions, definitions of beauty, and different issues in relation to acceptance or reaction against material culture. Urban and American identity is segregated based on subcultures that are defined by various aspects including ethnicity, race, religion, region, age, gender, class and education among many other variants. Individuals within society define their identity by either an acceptance or rejection of the norms within a certain subculture or within the dominant culture. By doing so new subcultures are formed within society as can be seen over the course of history in North America which is evident in the development of changes in the social, civil, political, and fashion trends over time. Bibliography lists 8 sources.

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Catagory:

Subcatagory: Anthropology

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