Designing Product Packaging for the Visually Impaired

Abstract: A 36 page paper discussing how graphic designers can better serve the visually impaired in designing product packages. The paper traces the difficulty the Diabetes Division of the American Federation for the Blind had in gaining any cooperation from insulin manufacturers in including tactile information for the blind on insulin vials as an example of how difficult gaining cooperation can be, despite the wealth of information available from the Royal National Institute for the Blind. A review of typography in the 20th century reveals we have moved from sans serif to more stylized forms in cycles; we are currently moving away from sans serif to forms less legible for those who are not totally blind. The paper recommends combining the Moon raised lettering system with standard styles, so that product packages can be attractive to the sighted while being functional for the visually impaired. Bibliography lists 20 sources.

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Catagory: Artists, Art Genre, & Famous Works Of Art

Subcatagory: Art & Architecture

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