Academic papers on Advertising Issues

Retailing Harry Potter
A 4-page Promotional Price analysis on Harry Potter books and movies. The author addresses how this book is being promoted in the television, print, internet/point-of-sale media. Bibliography lists 5 sources. JVpotret.rtf
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Nautica Retailing
Taiwanese-born David Chu founded Nautica International and created products that appeal to people of all ages worldwide. Nautica not only attracts consumers of all ages, its clothes and accessories range from sport to hip-hop to ski fashion to women
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Vermont Teddy Bear Company
After a shaky beginning, the Vermont Teddy Bear company is back on its feet and making strong inroads into its competitors
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Advertising Psychology: A Research Proposal
This 5 page paper provides an overview of a research proposal. This paper outlines the methodology to explore the issue of advertising psychology. Bibliography lists 5 sources.
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Promotional Plan for Picture Phones
This is a 10 page paper which discusses promotional plans - push and pull strategies - for the promotion of a new cellular phone which can take photos. The bibliography has 5 sources.
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Product Placement in Movies
This is a ten page paper which discuss product placement, what it is, how it is used in the film industry, and what future it may have. The bibliography has 8 sources.
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Marketing Strategy
This is a 5 page paper which examines the effect that interactivity and individualism has had on marketing strategy. The bibliography has 6 sources.
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Mythic Imagery in Marketing
This is aa 5 page paper which examines how mythic imagery is used to sell an idea, a value system, a political agenda or a product. The bibliography has 6 sources.
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Williamson: Decoding Advertisements
A paper which looks in detail at Williamson's theories of advertising, with reference to the influence of Althusser and Lacan on her work, and the part played by advertising in the construction of representation. Bibliography lists 7 sources.
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